For a company wanting to promote its brand at events, achieving maximum exposure is a challenge. Companies can sponsor events but that does not mean that they achieve brand awareness for their products.   The goal, of course, is to have your product/brand noticed.   If you sponsor an event but the visitors don’t know who you are then you have defeated the point of sponsorship.   You want to make sure your name and message are easily recognized.

Over the years, there have been various methods used to attract attention to events.   As time goes on, most of these means fade into the backgrounds.Companies need to constantly try to stay ahead of the crowd.  You want your brand to stand out in a unique and bold way. One way to literally stand out from the crowd is by using the affordable and effective means of advertising that can be found when using a custom blow up inflatable. A 20’ tall supersized product replica of your product or logo – will get noticed.You can work with Account Executives to determine the exact size and shape of the advertising inflatable while being mindful of your budget and objectives.

Here are some benefits of using custom advertising inflatables Ballons:

• Ability to attract instant attention: At your next event, if you don’t get noticed when you are losing potential market share.  You need a way to make your product or brand noticed.  A custom advertising inflatable will attract positive attention.   Traditional advertising techniques can often go unnoticed.   A custom balloon used for advertising is three-dimensional, larger than life reminder for your target audience to take notice.   When you have a cold air inflatable balloon custom produced by an experienced manufacturer, it is something that will get noticed and even more importantly it will be remembered.

• Forming long-lasting impression: Custom inflatables grab your attention and can get your message to your audience quickly.   Inflatables can be used for one-time events or at store locations for long periods of times.  You can make your custom inflatable particularly eye-catching when you work with an experienced salesperson that works for a company that specializes in cold air advertising inflatable balloons.  An experienced Account Executive knows which colours and art to use and what size inflatable works for your venue within your budget.  If you have the need to update your inflatable with new messages, you can let your representative know this and they can work with you to decide if maybe you need to have the ability to have interchangeable banners on your inflatable.  You can get your product noticed but then keep the message fresh with the interchangeable banners.  A lasting impression can be made when you design a custom advertising inflatable.  You can work with your logo, brand or tagline to develop a cold air balloon that will attract attention and people will remember your message when it is displayed in such a larger than life way.

• Cost Effective: There are many ways that advertising inflatables prove themselves to be more cost-effective than traditional forms of advertising.   Instead of having a big, expensive and heavy piece of advertising that isn’t easily transportable – inflatables can be created within a client’s budget and then set up and take down is easy and affordable.  Instead of hiring a whole team to construct a large hard replication of your logo or mascot – an inflatable just needs to be rolled out, plugged in and tethered down properly and it is ready to go.  You can even move the inflatable during the event to other locations depending on where you need the most attention at that time.

• Easily Maintainable: Advertising inflatables can be 20’ tall but then pack up into a carrying bag that fits easily in the back of your SUV.   It is amazing how something that packs up so small can make such a giant impression.   You can then transport your inflatable to your event.   Set it up and then after the event, the takedown often takes mere minutes because you just unplug your inflatable, unzip then the inflatable starts to deflate.  Roll up the inflatable and put it in the carrying bag then it is ready to go and ready for your next event.

• Compatible with your other advertising campaigns: In this day and age, there is social media, print, TV, radio and so much more.   If you have a great social media campaign, an inflatable can actually help to enhance the advertising because the 3d nature of inflatables makes your logo or mascot “come to life”.   It is one thing to see a brand advertise on television but then it takes it to another level when your client sees your brand in a 3d form.  Inflatable advertising can stand out on its own or be incorporated into your current advertising program.  If you advertise that you will be at a trade show then your clients might or might not find you.  If you advertise that you will be at the booth with a 15’ tall mascot or logo, they will find you!

Advertising inflatables are a great way to make your big ideas take shape!

Marketing is a difficult thing for many business owners. Small businesses do not know how to make their products stand out and many traditional business marketing ideas are quite expensive. If you want to enhance business profitability, you have to market your product or service effectively and consider the return on investment. Most businesses have a marketing budget, but what are the most cost-effective ways to spend and are you able to track the return? In the quest of saving money, you should not compromise with effectiveness of business promotional campaigns. Custom inflatables are an inexpensive way to create an effective marketing campaign. They are true to your brand, stand out and location and timing are controllable. 

 Different kinds of inflatable items are used for business marketing. Many businesses create product replicas or opt for their logo/emblem to be an inflatable billboard. Both options will help increase brand awareness and product recognition. A great thing about inflatable’s is that they can be for a specific logo or product like discussed above, or geared toward events. When it comes to races or 5K’s, our most popular inflatable is a start/finish arch. Boulder Blimp’s inflatable Arch is used at specific locations during an event. In most cases, racing events have inflatable arches as the start and finish line.

Attention Grabbing

No matter the type of inflatable or shape, a common factor is the ability to grab people’s attention. Using inflatable items for promotional events is highly effective. There are all kinds of ways to grab consumer’s attention, but at the fraction of the cost along with durability/ease of use, inflatable items make the most sense. Whether it is a charitable event, competitive race or any other type of event, inflatable archways are a great way to showcase the event and it’s sponsors. Most event managers and race event companies love that they can get a generic arch and use them for multiple events or create a custom, one-of-a-kind arch for a specific race or event.

Getting Corporate Sponsorship for an Event

Event managers or organizers come up with various kinds of event ideas. To convert the ideas into reality, many times sponsors are required. Event managers love showcasing the sponsors’ logo at the focal point of the event. The sponsorship logos attached to a start or finish Arch shows appreciation and helps bring awareness or create exposure to local or national businesses. The participants or event attendees recognize the philanthropic efforts of the sponsors bringing them great exposure. For event companies, being able to switch out sponsors is a major selling point to arches.

Less Expensive Than TV or Radio Ads

With an inflatable arch, you can promote your business or brand for a reasonable cost. When it comes to business marketing, many companies opt for the more expensive, traditional ideas, like TV or radio based ads. Both these options reach a large market, but you little control over time and who directly is impacted or targeted. Apart from them, if you want to save money, you may consider newspaper or magazine ads. For a margin of the cost, inflatable items can be used to increase brand recognition or bring awareness to a product or event. This type of marketing is suggested to businesses that want to make a BIG impact, for a fraction of the cost and be able to customize based on event and what kind of market they are intending to reach.

Interesting Inflatable Arches

When businesses, charities, non-profits or schools are considering an arch they are amazed at all the options and varieties. When you want a custom arch, we got you covered here at Boulder Blimp Company. Color(s), art and banners make the arch unique for every client. Make your brand, event or cause known at your next event by customizing an arch that will be used as a focal point for both your business and the wonderful organizations that helped make it happen.