Marketing is a difficult thing
for many business owners. Small businesses do not know how to make their
products stand out and many traditional business marketing ideas are quite
expensive. If you want to enhance business profitability, you have to market
your product or service effectively and consider the return on investment. Most
businesses have a marketing budget, but what are the most cost-effective ways
to spend and are you able to track the return? In the quest of saving money,
you should not compromise with effectiveness of business promotional campaigns.
Custom inflatables are an inexpensive way to create an effective marketing
campaign. They are true to your brand, stand out and location and timing are
controllable.
Different kinds of inflatable
items are used for business marketing. Many businesses create product replicas
or opt for their logo/emblem to be an inflatable billboard. Both options will
help increase brand awareness and product recognition. A great thing about
inflatable’s is that they can be for a specific logo or product like discussed
above, or geared toward events. When it comes to races or 5K’s, our most
popular inflatable is a start/finish arch. Boulder Blimp’s inflatable Arch is
used at specific locations during an event. In most cases, racing events have
inflatable arches as the start and finish line.
Attention Grabbing
No matter the type of
inflatable or shape, a common factor is the ability to grab people’s attention.
Using inflatable items for promotional events is highly effective. There are
all kinds of ways to grab consumer’s attention, but at the fraction of the cost
along with durability/ease of use, inflatable items make the most sense. Whether
it is a charitable event, competitive race or any other type of event,
inflatable archways are a great way to showcase the event and it’s sponsors.
Most event managers and race event companies love that they can get a generic
arch and use them for multiple events or create a custom, one-of-a-kind arch
for a specific race or event.
Getting Corporate Sponsorship
for an Event
Event managers or organizers
come up with various kinds of event ideas. To convert the ideas into reality,
many times sponsors are required. Event managers love showcasing the sponsors’
logo at the focal point of the event. The sponsorship logos attached to a start
or finish Arch shows appreciation and helps bring awareness or create exposure
to local or national businesses. The participants or event attendees recognize
the philanthropic efforts of the sponsors bringing them great exposure. For
event companies, being able to switch out sponsors is a major selling point to
arches.
Less Expensive Than TV or
Radio Ads
With an inflatable arch, you
can promote your business or brand for a reasonable cost. When it comes to
business marketing, many companies opt for the more expensive, traditional
ideas, like TV or radio based ads. Both these options reach a large market, but
you little control over time and who directly is impacted or targeted. Apart
from them, if you want to save money, you may consider newspaper or magazine
ads. For a margin of the cost, inflatable items can be used to increase brand
recognition or bring awareness to a product or event. This type of marketing is
suggested to businesses that want to make a BIG impact, for a fraction of the
cost and be able to customize based on event and what kind of market they are
intending to reach.
Interesting Inflatable Arches
When businesses, charities,
non-profits or schools are considering an arch they are amazed at all the
options and varieties. When you want a custom arch, we got you covered here at
Boulder Blimp Company. Color(s), art and banners make the arch unique for every
client. Make your brand, event or cause known at your next event by customizing
an arch that will be used as a focal point for both your business and the
wonderful organizations that helped make it happen.
0 comments:
Post a Comment